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Digital Marketing 101: A Beginner’s Guide to Personal Branding

Digital marketing or online marketing goes far beyond just having a website with business information on it. Though having a simple website may have been enough to bring in customers 10 years ago, but today it’s a bit more complicated. If you want to earn the attention of your ideal buyers, you need to reach and engage them through digital marketing tactics.

But how do you begin? If you are new to digital marketing, it may be challenging to streamline all the different tactics that are available for your business.

That’s why we have put together this Digital Marketing 101 Guide. It will give you insights into the basics of online marketing so that you can take your first steps to become an expert. After reading this quick guide, you’ll understand what digital marketing is, why it is important, and how you can leverage it to reach, engage, and generate leads for your business.

What is Online Marketing?

Online marketing is a collection of strategies for marketing your products or services to your target audience online. The goal of online marketing is to help your brand create recognition and reach new leads and drive them towards the conversion – whether it be buying a product or just taking the next step in the buyer’s journey.

Now that you know a little about what online marketing is and why it’s important for your brand, it’s time to discuss online marketing 101. The guide we have put together below will give you a brief introduction to each of the most important marketing tactics that your brand can leverage to grow its digital presence:

Social Media

Social media management is all about creating and curating relevant content for your followers. The content can include relevant posts, images of the products, brand videos, and much more.

You need to go beyond only posting great content and rather work to start a conversation with your target buyers. Answering their questions and replying to their comments can help you build relationships that build trust which further encourage conversions and repeat sales.

Search Engine Optimization (SEO)

Search engine optimization has become a significant digital marketing strategy for businesses that want to reach more consumers online.

Search engine optimization optimizes your content for certain keywords that are relevant to your business and products or services. It’s important to understand that SEO is not something that you can set and forget. You need to continuously check your site for improvisation to optimize over time.

Pay-Per-Click (PPC) Advertising

PPC ads draw more attention to your brand by appearing at the top of the search engine results page (SERP). Not only does this help to increase the visibility, but it also drives more traffic back to your website simultaneously encouraging more conversions.

Pay-per-click advertising is a great practice to complement your organic SEO efforts. While search engine optimization takes time to show results, PPC ad results are quick. Though you should focus on driving organic traffic to your site through SEO efforts.

Email Marketing

Email marketing may seem to be old school, but it’s still very much a part of our digital marketing 101 guides.

Email marketing is much more than just sending out regular updates or promotions. You can also leverage emails to engage with the subscriber's subscriber list with relevant content. Email newsletters are a great way to keep the subscribers and customers up-to-date on the latest news and promotions from your brand while also delivering targeted content that may be valuable to them.

For example, you can organize the subscriber list for a certain geographic area into one email marketing list. Then, you update this list of subscribers about the specific promotions or content that pertain to their region. That way, they would be more likely to act on the information you present because it’s relevant to them.

Content Marketing

Content marketing helps you attract, connect, and build relationships with the target audience.

Blogs also help improve the SEO by allowing you to continuously publish new content on topics and keywords that are relevant to your audience. The more relevant, high-quality content you publish on your website, the more chances you have to rank high for new keywords on the search engine results page.

Web Design

Custom web design that is attractive and professional is important for attracting more customers to your brand.

When designing your website, you need to go beyond what it looks like or how it works. You also need to consider all other aspects of digital marketing. Identify what type of content you need to put on your site. Most business websites have at least a home page, service or product pages, an about page, and a contact page. However, you may need additional pages based on the company’s unique needs.

Remember, you need to go interlink all the online marketing tactics to start seeing real results for your business.